Of the current population of 142 crore in the country, 65 percent is youth. Today, crores of youth are looking for a job after 12th and graduation. If we talk about vacancies in the country, every year 10-12 lakh jobs are being created in the private sector. On which skilled youth are being given preference. If you are also looking for a great job after 12th or graduation, then the digital marketing sector is providing excellent career opportunities for freshers. Any youth looking for employment can become digitally skilled and get a job in this field at an attractive package. The average Digital Marketing Salary for Freshers Digital marketers in India is around Rs 0.6-1.2 Lakh per year (₹5.0k-10k per month approx).
What is the highest salary for a Digital Marketer in India?
- The highest salary that a Digital Marketer can earn is ₹9.6 Lakhs per year (₹80.0k per month) depending on your experience, work, and skills.
- Geographical Location:- The pay of digital marketers in India is different based on different regions and cities in India. In addition, cities like Delhi, Mumbai Hyderabad, etc. typically offer the highest salaries to smaller towns but Chennai is recorded best city in India for digital marketers with an average pay to the above.
- Company size:- Larger Multinational corporation companies with higher marketing budgets may offer higher salaries to digital marketing specialists in India compared to startups or small businesses.
- Specific digital marketing skill set:– Specialization in-demand platform skills like SEO, SEM, content writing, data analytics, etc. significantly impact your packages.
- Educational qualifications:–Qualification plays a major role in getting you a good digital marketing package. A relevant educational background such as a degree in marketing or digital marketing, can positively impact your packaging negotiations.
- Certificates and Training:- Possessing industry-recognized certifications and staying updated with the latest trends through continuous learning can make a digital marketer are more valuable, and impact their earning potential.
Digital Marketing Job Opportunities in India will include a monthly salary for Freshers
In Digital Marketing, the development of digital media is a daily routine all over the world. A career in digital marketing is one of the most favoured choices among students and professionals.
Opportunities of digital marketing:- Several jobs and career opportunities for freshers in digital marketing. In some sectors where one can make a career in digital marketing as a fresher.
- Education
- Real Estate
- IT Companies
- Tour and Travels
- Banking
- Fashion
- Insurance
- Advertising Agencies etc.Digital Marketing Salary for Freshers
There are various options where one can start earning money through digital marketing.
- SEO(Search Engine Optimization)
- Content Marketing
- Website Marketing
- Blogging
- Mobile Marketing
- SMM(Social Media Marketing)
- Email Marketing
- Affiliate Marketing
SEARCH ENGINE OPTIMIZATION:-
SEO or Search Engine Optimization is the practice of creating and optimizing relevant, authoritative content in a way that helps visitors (and search engine crawlers) find answers to their key questions. Responsible for developing and implementing digital marketing strategies, they earn a substantial salary.
Every search engine provides a result based on defined keywords, and keyphrases of the search query which is typed in the searching option box, and the most relevant result gets to be on the top whether it is paid or organic content. Now, here comes the work of an SEO specialist who helps to optimize the website pages with the most searched keywords and key phrases to make a certain maximum visibility of the website.
Here comes the work of an SEO specialist who helps to optimize the website pages with the most searched keywords and key phrases to ensure maximum visibility of the website.
Job Profiles in SEO for Freshers:-
- SEO Manager
- Content Marketing in SEO
- SEO Analyst
- Ensuring Keyword Optimization
- SEO Strategy Development and Implementation
- SEO Apprentice
- Link Building
- Mobile Optimization
Average Pay Scale:- for SEO Specialist except for 30K-70K per month
CONTENT MARKETING:-
It is the practice of creating, publishing, and sharing content to build the reputation and visibility of your brand. In content marketing don’t use any AI tools for content in your business, services, and websites because they did not grow your traffic in Google and not indexing in your site. If you have a strong skill in writing then yes, this is one of the ways to make money by digital marketing.
Job Profiles in Content Marketing for Freshers:-
- SEO content writer
- E-commerce content writer
- Web Copywriter
- Content Marketing Consultant/Specialist
Average Pay Scale:-for Content Writer 50K-80K per month
Website Marketing:–
Website Marketing means promoting a business website in order to bring in more visitors. These visitors should be people who are likely to purchase the business’s services or products. The goal of website marketing is usually to get on the first page of search results in search engines like Google.
Web designers plan and create web pages with the help of texts, images, graphics, sounds, and video clips and the website needs to be updated on a regular basis so that it can keep up with market trends. On the most basic level, a web designer is responsible for creating the design and layout of a website or a landing page(a single web page often used by marketers to draw traffic for running a promotional or campaign).
In the way of digital marketing, by designing websites according to the client’s needs or restructuring an existing website by giving it a makeover, one can work from the comfort of home.
Job profile of Website design
- Website Designer
- Web Developer
Web Designing expert average Pay Scale:-for Web Designers less than 1 year of experience to 7 years ranges from ₨1.0 lakh to 6.0 lakh & For Freshers 18k-20k per month.
BLOGGING:-
An influencer, who composes his/her closely held individual belief on any point, is viewed as blogging. Many blog destinations propose free facilitating of suppositions and have the coherence of millions of perusers. For innovative bloggers, it is remunerating an open door to compose an intriguing web journal about the item and at the same time, online cash-making with computerized showcasing is accomplished.
The blog ought to constantly be in the latest thing and that is the fundamental rule of contributing to a blog. You could likewise connect Google Adsense and adapt your blog by facilitating promotions. For every single promotion you lift on your blog, you will be ready to produce more money. One can win over readers to a blog with genuine content that gives away a free sample in exchange for their email address, earns their trust, and then promotes a product on the blog. This interaction will truly be valuable to the peruser and afterward from that point can procure a commission, assuming that the perusers utilize your blog as a connection to buy the item.
There is no restriction in procuring as a blogger. Average Pay Scale of blogging freshers:- There is no limit to earning as a blogger but in searches there Average blogger salary-70K-80K according to Google
Mobile Marketing:-
Mobile marketing promoting products and services via. Mobile devices such as tablets and mobile phones. SMS Marketing, Mobile Apps, Mobile Advertising, Location Marketing, Mobile search optimization, Mobile wallet marketing, Mobile social media marketing, Mobile analytics, and tracking all platforms to connect with clients/customers in a personalized and convenient manner, driving engagement, loyalty, and ultimately, business growth.
Job profile in mobile marketing for freshers:-
- Mobile Marketing Specialist
- Mobile Marketing Manager
- Head- Mobile Marketing & Advertising
Average Pay Scale:-for mobile marketing specialist 50-60K per month.
Social MEDIA MARKETING:-
Business in today’s day and age is dominated by customers and their demands. It is the activity of driving website traffic through social media sites. Marketing that is done on social media platforms like Twitter, Facebook, Instagram, and other social media platforms comes under Social Media Marketing. A massive demographic is witnessed that use their free time spending on social media and chatting to like-minded people. A marketing campaign can be posted on social media accounts and can make money from the number of campaigns posted on the account. The number of views one can get from friends and the success rate of your campaign will make certain cost-effective online money-making with digital marketing.
A post on social media can be shared as how to earn money by digital marketing to attract more views and these views can be used in advertising the product.
Job profile of social media marketing for freshers:-
- Social media manager
- Social media strategist
- Social media specialist
- Community Manager
- Social Media Moderator/ Executive
- Social Media Specialist/Consultant
Average Pay Scale:-for social media freshers 25K-30K per month.
Email MARKETING:-
Email marketing is collecting names and maximum values. In the world of marketing, email marketing is an innovative way. An email to the recipient providing the details of the products and the deals associated with that product is being shared by the advertiser in the email marketing.
In a single click, email can reach millions of customers and this process makes it important and since it is a mix of graphic content with content and links, hence, it gives access to the customer for easy purchase and information.
Job profile in email marketing for freshers:-
- Email Marketing Specialist
- Email Campaign Specialist
- Email Marketing Executive
Average Pay Scale:-for social media freshers 15K-20K per month for freshers.
Affiliate Marketing:–
It is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. Many online e-commerce companies have successful affiliate marketing programs which are also called referral marketing.
Job profile affiliate marketing for freshers:-
- Marketing and Communication Affiliate Marketer
- Sales & Business Development Affiliate Marketer
- Finance & Accounting Affiliate Marketer
Average Pay Scale:-for Affiliate Marketer freshers 15K-20K per month for freshers.
CONCLUSION:- We may draw the conclusion that both digital marketing and digital marketing careers are here to stay. In the upcoming years, the need for skilled digital marketers, and their average pay or Digital Marketing Salary for freshers will also rise. You can succeed in the field and advance significantly if you possess the necessary knowledge and abilities.